Visit – Transforming with AI Thriving with Impact

Visit – Transforming with AI Thriving with Impact

Industry: Logistics     Region: Global

Launching a Digital Evolution in Road Freight: Saloodo!

logistics. simply digital.


A digital freight platform that goes the distance

DHL asked KI challengers to take Saloodo!, a subsidiary for digitizing and simplifying freight shipping, to the next level. We improved Saloodo!’s product and built strong demand for it across fragmented markets. We also made the company itself more robust and flexible. Thanks to our help, Saloodo!’s quick success created a wave of disruption in logistics – and DHL was at the forefront.


  • Business development
  • Set up advisory board
  • Equity story
  • M&A activities for inorganic growth
  • Set up recruitment
  • Engineering support

Transparency, simply delivered

KI challengers conceptualized and, during the product-market fit phase, led data engineering, marketing, and recruitment activities for Saloodo!. Teams designed and implemented two dynamic AI-based engines – one for calculating shipment prices with real-time market data, the second to match shippers and transporters based on their mutual needs. They also helped to source and onboard 12,000+ initial transporters from the highly-fragmented European market before the initial growth phase.

Recruitment began once the company’s technical and strategic goals were finalized, and in due time, experts committed to Saloodo!’s long-term success were brought aboard and trained to manage the company post-handover. A Saloodo! data team was also built to give top management up-to-date insights into its development and, in the long term, improve day-today business decisions.


Freight forwarded into the future

Through Saloodo! and the support of DHL, KI challengers helped to kick-start the digital evolution of the road freight industry. The fast-expanding platform is used by freight carriers and shippers across 4 continents, simplifying their processes via data-driven transparency.

For transporters, this includes a single interface for documenting, pricing and monitoring deliveries. For shippers, this means a completely online portal to do business with a global network of verified carriers, all matched to their precise needs.

KI challengers contributed to the technical foundations and expertise. Saloodo! and DHL are carrying it forward. Now it’s up to the rest of the industry to keep up.

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